How To Make Brand Awareness Using PPC
It can be difficult to build brand awareness, but all it takes is getting your name in front of the correct audience.
How can you get your name out there when you have a brilliant idea or start a new business? How can you raise people's awareness of what you've made or are attempting to sell?
There are a variety of options, including cold calls, word-of-mouth, and bumper stickers.
However, there are situations when it is easier than that. PPC (pay-per-click) campaigns that display your adverts to internet users on SERPs, social networking platforms, in-app advertisements, website banners, and other places can help you increase brand awareness.
Why is brand awareness important and what does it entail?
Brand awareness is oftentimes about how identifiable you are. Naturally, it may seem impossible to increase brand awareness in the noisy internet environment where firms constantly battle for attention.
Even a new brand or one with a smaller target market might get brand awareness. Consider the last time you heard the name of a brand-new tech business on one podcast, then heard it again on a different podcast.
The name of that business eventually began to repeat itself in your mind. Maybe you started to wonder what they did, so you looked them up online.
That is increasing brand recognition. You are familiar with them. Although they didn't need to arrange a sales call or introduce themselves, you are now familiar with their name.
PPC and paid social media campaigns: How Do They Raise Brand Awareness?
By introducing your brand in advertising that are visible to your target demographic, PPC ads can help you raise brand awareness. You may start to be a bug in the ear, or eye, of your potential consumer base by designing advertisements that showcase what your company is about and include a recognisable name or logo.
You might even consider it an introduction. Your name tag is your advertisement. Hello, my name is. You have the chance to introduce yourself and describe what you do now.
The impressions rather than the clickthrough rates will matter more to you if all you're concerned about is a sizable audience actually seeing your advertisements.
Goals of a Paid Ad Campaign for Brand Awareness
There are several ways to increase brand recognition. Your target customer may encounter your brand in a variety of different ways, from simply hearing or seeing it to clicking through, researching, and learning more.
What should the objective of your brand awareness campaign be?
Let's discuss your brand first before getting into the details.
Exists a market for your goods or services?
When will you go to market if not?
Are you attempting to boost sales, or is current brand recognition sufficient?
Do you have marketing goals like gaining subscribers to your newsletter or fans on social media?
Set target goals for your brand awareness campaign that are driven by your timetables and financial objectives. You could decide to keep an eye on the metrics listed below:
Impressions: This is the number of people who view your advertisement. They might simply scroll by or they might stop to read your advertisement. They can view it either way.
Clickthroughs: You might not be as concerned about how many people are visiting your site after clicking through when it comes to general awareness.
CTR: This is a straightforward method to determine the proportion of viewers who click through to view your advertisement.
Views of your video: If your advertisement is a video, you may be interested in knowing how many people have watched it on social media, in another video, or when it has been embedded on a website.
Once more, think about whether the goal of this campaign is for consumers to become more actively engaged with your business or just passively aware of it.
Tips for Increasing Brand Awareness Through Paid Social and PPC Campaigns
Many creative ideas might arise as a result of increasing brand recognition, but it's important to remember that your ultimate objective is to enhance your reputation and eventually increase sales. You may move forward with more strategic decisions if you concentrate on those.
Recognize Your Target Market
Do you know the demographics of your clientele? Do you fully understand the target audience for your brand awareness campaign?
If you're trying to break into a new market or shift your focus a little, this may become a little challenging. You might not always sell to your intended market.
Be more precise. If you can, even make a customer avatar. Who is this individual? What is their age? How do they behave?
Recognize the customs of your target market
Knowing who your target market is will help you determine what they do on a daily basis. What websites do they frequent? What software or tools do they employ? What social media platforms do they use?
Concentrate your efforts in the locations where you anticipate finding your target market. A waste of time and resources is showing advertisements to audiences who are not in your target market.
Don't forget to consider their psychology and feelings as well. What goals do they have? Who are they trying to imitate? How do they invest their time and effort in order to develop or grow?
Look for specialty prospects while you conduct this investigation. You can focus on specific locations to run your adverts the more precisely you define who your target demographic is.
Find out which of your favourite apps or internet resources sell ad space. For advertising chances, you can also check your favourite blogs or news websites. You will benefit more from each perspective if you are more specific.
Changing Up Your Ads
You should spread the word about your brand in more than one place or through several ad streams because this is about brand exposure. You might, for instance, combine Facebook, Instagram, Google Ads, and any other strategy that makes sense for your brand.
Additionally, you can use Google's retargeting advertising to keep promoting your brand to those who have already visited your website or social media pages.
Use Appropriate Words and Phrases
It can be tempting to stuff your Google Ads with obvious or generic keywords in the hopes that they would "work." Yes, people will see your advertisements, but keep in mind that brand awareness depends on the correct audience viewing them. Additionally, it may involve the appropriate individuals noticing your brand at the right time.
Your advertising are more likely to appear for your target market if you use certain keywords and phrases, right when they are thinking about the issue you solve.
Perhaps you market a product that calms a colicky baby. If someone has ever attempted to calm a colicky baby and sees your advertisement, they will likely be more likely to buy what you're selling.
How much more impactful would it be if a parent saw your ad while actively looking for colic relief ?
They might recall that late-night rocking session and think, "Oh, that's right," the next time they see your advertisement or your goods anywhere. They can aid with colic relief.
putting your brand in front of consumers at the exact moment when they need it most, even if they aren't aware that they do. That is the effectiveness of sponsored and PPC advertising for increasing brand awareness.
How much more impactful would it be if a parent saw your ad while actively looking for colic relief?
They might recall that late-night rocking session and think, "Oh, that's right," the next time they see your advertisement or your goods anywhere. They can aid with colic relief.
putting your brand in front of consumers at the exact moment when they need it most, even if they aren't aware that they do. That is the effectiveness of sponsored and PPC advertising for increasing brand awareness.
Use Original Keywords
Building brand awareness using PPC advertising is exciting because it allows you to be incredibly inventive with your keyword targeting and begin to appear in unexpected places. Here are some suggestions to spark your imagination:
- your rivals' keyword phrases
- trending keywords for current events
- misspelt terms terms that people outside of your sector are looking for
The secret to this strategy is creating original advertisements that relate to why you are there, either through a pun or a humorous introduction. Even if it may not seem like it, there may be something about you that makes you relevant in that area. The instances that follow.
Include the Right Information
It’s tempting to get super creative with ads and miss the obvious. Remember the goal here is to increase brand awareness. You want people to start knowing your brand and for your brand to start becoming synonymous with the industry you’re in or the problem you solve.
All of that can be lost if you forget the basics of your brand, which include:
- your logo or a variant of it
- your slogan or tagline
- your location (if you are a location-dependent brand)
- your website (if you aren’t easily searchable)
- Your logo or a similar one
- your tagline or phrase
- you're situated (if you are a location-dependent brand)
- if you aren't easily searchable, your website
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